LACOSTE

René Lacoste was one of the most famous tennis players in France in the 1930s. He once played a bet with a friend, in which if he won a match the prize would be a crocodile purse, he won it and from there was born his nickname. After retiring from the courts, he created a fashion brand that would become the brand par excellence for tennis players; And of course, they chose the iconic green crocodile as their logo.

It is a brand that has known how to adapt to different times, but without ever losing its essence. It started dressing the tennis elite and has reached all closets, positioning itself as a leading brand in urban fashion. He has maintained elegance in all his designs, combining a younger and more casual style. Today, Lacoste has 1,165 stores spread across 114 different countries.