FRED PERRY

One of the most iconic British brands in history created by three-time Wimbledon champion in the 1930s, Fred Perry . Less well known is the fact that Perry came from a disadvantaged background and found himself - despite his supreme talent - an outsider in a sport that disdained the advancement of the lower classes.

Fred Perry is shown as a subversive version of the dress codes of the upper class and mod culture.

This brand is known for its mix of streetwear and sportswear, and for its ethos of authenticity and integrity mixed with just the right amount of attitude.