DIADORA

Diadora is an Italian multinational sporting goods company, whose headquarters are located in Caerano di San Marco, Italy. The brand was a pioneer in the sponsorship of great sports stars, such as the tennis player Björn Borg or the footballer Francesco Totti.

During the First World War, the terrain of the Veneto hills constituted a strategic point disputed by Italy and Austria. To meet the needs of the Italian Army, a military footwear production factory was created, which turned out to be one of the essential points for the supply of the victorious Italian presence on said front.

Immediately after the Second World War, thanks to the creativity and initiative of Marcello Danieli (Founder), Diadora emerged.