DEUS EX MACHINA

Deus Ex Machina is more than a brand, it is a culture.
The Deus philosophy recalls a time before various forms of entertainment were marketed into fundamentalist factions: motorcycling, surfing, skateboarding, etc.
Deus ex Machina burst into Australia's cultural consciousness in 2006, with some perfectly customized motorcycles , and the quaint idea that making something is more fun than owning it.